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The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post,” reads an Instagram blog post. “As we begin, we’re focusing on optimizing the order — all the posts will still be there, just in a different order.
Make no mistake about it, this is the first step toward Instagram working like Facebook and not sharing all your posts with all your followers, which rendered it pretty much useless. It’s ironic that the way Facebook is trying to monetize its platforms is completely ignoring the way their users want to use them. Facebook can do that because they generate their own gravity by the sheer amount of users they have but it’s still not a good long term strategy.